Seeds of Inspiration

So I was talking to my cousin last night about inspiration. He is Big In Advertising and it is his job to understand what makes people desire things. As you can imagine this was a bit of a complex one involving much impassioned gesticulation and basically ended up back at the start of the creative process. 

How does inspiration happen and what starts it off? I was explaining that I don’t actually actively go out looking for inspiration, rather the seeds are sown and at some point they germinate into ideas through a process of living life and looking around.  Sometimes it is frustrating because the ideas are there but just below the surface and something needs to trigger it to let it flow. It is not a process which can be rushed and obviously with a business to run that can be a little unsettling sometimes. However today I found myself at the fabulous Haunch of Venison gallery during a gap between meetings and I must confess that for the first time ever I was inspired by an exhibition. I was lucky enough to catch the Joana Vasconcelos show before it ends this month and for me her work has such strong links to fashion that I couldn’t help but fall in love with it all. The seeds are sown and I am ready to go!