AW11 First Look

So we have finally put the Sara Berman AW11 collection online. I wanted to quickly blog about it because this collection is one that we are particularly proud of as it is uncompromisingly Sara Berman. 

Amiee and I were in Paris last September and it was at this time that we felt the vibe for AW11 and decided to go for it. So we equipped ourselves with a good bottle of red, a packet of cigarettes, some Earl Grey tea and holed up in our little Marais apartment for 2 days and got creative. 

At that time the grip of the recession had very much dominated the fashion world for a couple of years and we had had enough of the austerity. For AW11 we wanted to go a little bit wild, be a little bit selfish and design a collection that was not about anything other than pleasing ourselves and going to the roots of Sara Berman. We have used our favorite winter palette of jeweled colors and rich hues. We have been feminine and retrospective with our dresses and prints, playful with our big collars and of course there is plenty of our beloved Harris tweed. 

As you know, Sara Berman has always favoured a retro vibe and this is very obvious in this collection which takes much inspiration from the 1940’s. However the last few years have seen us develop a love affair with leather which comes through strongly in this collection. These 2 factors have combined to give a modish vibe. 

We have taken much of our British heritage –from the Queen to cult movements such as Mods and Rockers to offer you a collection which is as feminine as it is strong with a healthy dose of Sara Berman’s trademark English eccentricity.

I hope you like it. You can see more of the Sara Berman AW11 Look Book here and shop the collection at www.saraberman.com.