A cosy cashmere meeting

Currently hard at work on the N.Peal SS12 collection...

Top Shoe Tip

Top tip for shoe and bag repairs!! I know my shoes are in safe hands with these guys.

Classic Shoe Repairs, 23-25 Brecknock Road, N7 0BL

New In!

Just delivered in to SB HQ - our crazy cool pink leopard cashmere scarves! Hands off policy in the studio!

Should be online at saraberman.com to buy by Monday though we are accepting pre-orders!

News From Japan

Finally today we received news that each and every one of our friends in Japan is safe and sound. Whilst this is wonderful news for us, we are mindful that for them the trauma continues and the fight to rebuild all they have lost is just beginning. For those of you who are willing and able please see the link below for aid donations. http://bit.ly/fTb64m

The One In Which I Realise I need To Change

Sorting out the AW11 look book! Looking great….

P.S- I just need to point out that I do actually get changed! All photos of me seem to look exactly the same at the moment. Perhaps I need to take off my Dan Baldwin scarf…. I have worn it every day for 2 weeks!!!

Happy Birthday Bernie

Yesterday was Press Officer Bernie's birthday so we're celebrating today and as Mondays go this has been a pretty good one with presents, Wagamamas and cake. Good times!

Extreme Organisation

A very important meeting at HQ about the AW11 quantities we need to order for the website for you guys to get your hands on. Note Danielle's shiny new blue clipboard - it really is this obsessive tidier's idea of porn!

I have not only fallen off the wagon...

...But have driven all the way down the road! Check out the new Georgina Goodman boots. We used them in our AW11 shoot (see behind the scenes of the AW11 shoot here) and frankly I just wasn't taking them off.

Mod Save The Queen aka the AW11 shoot

Friday was our shoot for AW11. So so pleased with it! The team rocked and the results are amazing. Our vibe is Mod Save The Queen with plenty of our wonderful Harris tweeds, Liberty prints, Donegal knits and sexy leathers. Terribly, terribly British with a rock and roll edge.

See my on the spot photos...

Super stylist Kate Michaelson sorting out the first shot