Monday, 28 February 2011

London Fashion Weekend - the review

Hi Everyone!  This is Danielle. I’m Head of Production and Operations here at Sara Berman.  You saw on Friday we were getting ready for Vodafone London Fashion Weekend so I thought I’d take my turn with this whole blog-writing malarkey and let you know how it all went.  

Fashion Weekend is one of our favourite times of the year and we all eagerly look forward to packing up and heading down for a few days down at Somerset House, seeing all of our loyal customers and picking up a bargain or two of our own. We are now mixing our SS11 clothes with some fabulous Les Neriedes jewellery and gorgeous boots from The Jacksons.

I think this was a record year for familiar faces and having people turning up on the stand wearing SB pieces they’d bought previously. Everyone rocks the SB look in their own way and makes us all go a little warm and fuzzy seeing the gorgeousness you all bring to the brand.

Each year, there are one or two customers who especially stand out for me though.  Last year, a young girl was bought two dresses by her mother and the look of appreciation and excitement has stuck with me ever since.  This year’s moment that made all of the work and late nights worth it was the girl who had just started her first ‘real, grown up job’ and wanted to purchase something she would always remember with the first pay cheque she’d just received.  She left the show with the amazing Woody Ringmaster with the Dan Baldwin print lining and am sure she will have it for years to come.

For those of you who weren’t able to make it to the show, have no fear though. We at SB HQ are working tirelessly through the week to get ready for even more sample sale fun. We will be having our own sale here at HQ in Camden next week.  It would be great to see you all there...Wednesday, the 10th 10am – 5pm, Thursday, the 11th 10am – 7pm and Friday, the 12th 10am – 5pm.  Looking forward to seeing you all there!!

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